Make every ad decision earn its place.
AdKing finds the changes worth making across campaigns and Shopping feeds, checks the risk, and proves the result against an untouched comparison group.
Last 30 days
Performance overview
Spend
£48,210
+4.1%
Revenue
£184,320
+18.4%
Cost / conv.
£37.55
−8.2%
Feed health
84 / 100
+11 pts
Revenue and spend
Daily performance · 30 days
Decision queue
14 readyBlock wasted search terms
£412 / mo
Repair 46 disapprovals
£2,180 / mo
Increase top campaign
+£6,420 / mo
All safety limits active
Every change checked before it reaches Google
19
live optimisation checks
7 / 14 / 28
day outcome reviews
2
campaign + feed systems replaced
100%
changes held for approval
One decision queue
Stop stitching campaign and feed tools together.
AdKing sees the whole commercial system. A weak title, wasted query or starved campaign competes for attention in one queue, ranked by measurable value.
- Search, Shopping and Performance Max together
- Product data treated as a performance lever
- Recommendations ranked by money at stake
Remove 18 zero-value search terms
£1,204 saved / mo
Add brand + size to 3,120 titles
£14,800 revenue / mo
Rebalance budget to top performer
£6,420 revenue / mo
Built for Shopping
The feed is part of the campaign.
Inspect the catalogue, forecast the impact, apply a standing rule and keep improving every future export.
Products
48,210
Approved
97.4%
Revenue at stake
£18,640
3,120 title fixes ready
Previewed before the next Merchant Center fetch
Catalogue intelligence
Find missing attributes, duplicate titles, broken prices and zero-value products.
Rules that persist
Turn approved fixes into a controlled layer that runs on every catalogue refresh.
Commercial ranking
Prioritise by lost demand and revenue—not a generic hygiene score.
Learning, not guessing
It gets more selective with every outcome.
Every applied change is measured against a control. Strong checks rise, weak checks lose priority, and consistently harmful ideas stop surfacing.
Account-specific evidence
Balanced safety limits
Measured confidence
Latest outcome
+18.4%
Conversion value vs. control
Day 7+9.2%
Day 14+14.7%
Day 28+18.4%
One system
Campaign optimisation and feed optimisation share the same evidence and priorities.
Measured learning
Recommendations improve from observed outcomes, not vague best-practice scores.
Human control
Nothing reaches a client account until the evidence and safety checks pass.
A better operating standard